Results at a Glance
Overview
Air Fresh Marketing partnered with Starbucks to execute a dynamic brand activation in the coffee industry. Our team provided engaging promotional events that enhanced customer interaction and increased brand loyalty, ensuring a memorable experience that resonated with coffee lovers.
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Project Details
Services
Date
Ongoing
Markets
Various
Related Case Studies
Skinny Mixes - NYC Street Sampling Blitz
Air Fresh Marketing deployed a street sampling squad across Manhattan to put Skinny Mixes directly in consumers hands. Our ambassadors hit Union Square, Times Square, and SoHo with branded coolers and mobile sampling stations, creating high-energy interactions that drove immediate product trial and social media buzz. The blitz format was built for density: small, fast-moving teams positioned in the highest foot-traffic corridors in the city, sampling continuously and steering every interaction toward trial and a social post. No booth, no waiting for the crowd to come to us, the team went to the crowd. The numbers tell the story: more than 15,000 samples distributed, over 8,000 direct consumer interactions, and 500+ social media posts generated around the activation. For a challenger beverage brand, that is a full market introduction executed at street level in a matter of days.
1800 Tequila - NBA All-Star Weekend
1800 Tequila brought Air Fresh Marketing in to staff and support its brand activation during NBA All-Star Weekend in Los Angeles, one of the most competitive brand environments on the sports calendar. The activation ran at Terra Gallery, where an invitation-heavy crowd of athletes, media, and tastemakers set a high bar for how a premium spirits brand needed to show up. Air Fresh provided the experiential event staff behind the activation: polished, spirits-experienced ambassadors handling guest engagement, sampling activation, and brand presentation through the weekend. At an event where every major brand is fighting for the same attention, the difference is the people on the floor, and our team kept 1800 Tequila premium, personal, and poured. The activation gave 1800 Tequila a controlled, high-touch brand moment inside the biggest basketball weekend of the year, the kind of environment where trained staff are not a support function but the experience itself.
Baja Brewing - Beer Sampling
Air Fresh Marketing partnered with Baja Brewing to execute a beer sampling activation in Las Vegas and San Diego at Northgate Market locations. Our team provided brand ambassadors and event staffing to drive engagement and enhance brand awareness, ensuring a memorable experience for attendees. The Northgate Market program ran as a recurring sampling schedule through the first half of 2025, with documented visits in January, February, and May. Each stop was staffed with a single brand ambassador conducting in-store beer sampling, and the schedule covered a wide swath of Southern California Northgate Market locations, including stores in San Diego, Chula Vista, Long Beach, Culver City, Norwalk, Santa Ana, Buena Park, Anaheim, Fontana, Riverside, Costa Mesa, Vista, South Gate, and La Habra. January alone saw sampling events staffed on six separate dates across more than a dozen store locations, giving the brand consistent, store-level visibility during the campaign's most active stretch. That cadence continued into February and picked back up in May, keeping Baja Brewing in front of Northgate Market shoppers over a sustained window rather than a single sampling weekend. By pairing a single dedicated retailer partner with a lean, repeatable one-person staffing model per store, Air Fresh Marketing was able to scale the Baja Brewing sampling program across dozens of individual store visits without losing consistency from one location to the next.
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