Durex Milwaukee Street Team Activation

The Woobles - Woobles Wagon Tour

Air Fresh Marketing supported The Woobles' sampling tour, branded internally as the Woobles Wagon Tour, to promote the company's offerings and build direct consumer interaction. The tour approach put the brand in front of consumers in person rather than relying solely on retail shelf presence or digital advertising, giving The Woobles a way to introduce its products through hands-on sampling and conversation. On June 28, 2025, Air Fresh Marketing staffed the Woobles Wagon Tour with a two-person team handling on-site sampling and consumer engagement. The compact team structure reflected the tour's mobile, wagon-based format, built for a lean crew that could manage sampling, product education, and attendee interaction without the overhead of a large fixed booth. The initiative centered on direct, face-to-face product introduction, letting consumers sample and ask questions about The Woobles' offerings in a single interaction rather than encountering the brand passively through a shelf display or an ad. That format tends to leave a stronger impression for a consumer brands company still building recognition, since a live sampling conversation creates a memory a passive touchpoint cannot. The tour showcased The Woobles' products and generated increased consumer interest and engagement, consistent with the direct, personal nature of the wagon-based sampling format. Air Fresh Marketing's on-site team gave The Woobles a repeatable, mobile activation model that can extend to additional stops and markets as the brand continues to build its consumer base.