Results at a Glance
Overview
Air Fresh Marketing partnered with ComplexCon to execute brand activation and experiential event staffing for ComplexCon Las Vegas at the Las Vegas Convention Center's West Hall. The engagement included an in-person training session on November 15, 2024, followed by two consecutive convention days, November 16 and 17, with on-site teams of 14 brand ambassadors supporting the show floor each day. Beyond ComplexCon itself, Air Fresh Marketing's relationship with Complex has expanded into a broader multi-market activation program. The team has since supported Complex affiliated activations tied to a Formula One event in Las Vegas, including a residency at Encore at The Wynn, an Art Basel retail pop-up in Miami Beach, a retail pop-up in New Orleans, All Star Weekend activation assistance in San Francisco at Terra Gallery, and Complex's Family Style Food Festival in Brooklyn, New York. In total, Air Fresh Marketing has staffed 26 documented events for Complex between November 2024 and May 2025, deploying teams ranging from 3 to 40 people depending on the scale of each activation, across nine markets. The Brooklyn Family Style Food Festival alone drew a peak team of 40 staff members during its multi day run in May 2025. This track record reflects the flexibility Air Fresh Marketing brings to entertainment and lifestyle brand partners: scaling staffing up or down by market, coordinating multi day residencies, and supporting activations tied to major cultural moments, from streetwear conventions to motorsport hospitality to food festivals.
Campaign Gallery
Project Details
Services
Markets
Las Vegas
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