Case study ยท Telecommunications
A national telecom brand: seven years of community outreach in Phoenix
Case summary
- Client
- A national telecom brand
- Markets
- Phoenix, Glendale, Scottsdale, Avondale, Tolleson and Chandler, AZ, plus Las Vegas, NV
- Staff
- Up to 25 people on large days. Two- and three-person flyer teams.
- Dates
- September 2018 to August 2025
- Industry
- Telecommunications
- Services
- Community outreach, Brand ambassadors, Door-to-door flyer teams
- Results
- 51 Activations over 46 event dates
- 127 Staff placements
- 7 years Program run, 2018 to 2025
The ask
The client needed a steady, trusted presence where Phoenix-area families already gather: schools, parks and community events. The goal was to connect families with internet access and technology resources.
What we did
- 1
Recruit and train
Built a local Phoenix roster that came back year after year, so families saw familiar faces.
- 2
On site
Staffed branded booths at school wellness fairs, back-to-school nights, Dia de Muertos celebrations, Boys and Girls Club events and science festivals. Ran multi-day door flyer pushes through Phoenix neighborhoods.
- 3
Reporting
Logged every activation, date and staff placement, with photos from the field across the full program.
Results
- 51Activations over 46 event dates
- 127Staff placements
- 7 yearsProgram run, 2018 to 2025
Every program like this one comes with field photos and a recap your team can share. See a sample recap.
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