Results at a Glance
Overview
Air Fresh Marketing partnered with Bio Me to execute a sampling activation on December 3, 2024. Our team provided key services to enhance brand visibility and engage potential customers effectively.
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Project Details
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Related Case Studies
Bond Vet - Grand Openings
Bond Vet partnered with Air Fresh Marketing to execute grand opening events across multiple locations including Narbeth PA, Paramus NJ, Glenview, and Ponce. Our efforts included event staffing, flyering, and street team promotions, driving awareness and engagement within pet owner communities for these new veterinary facilities. The relationship spans more than three years of documented activity, from Chicago flyering runs in May 2023 through booth assistance events staffed into mid-2026. Grand opening flyering drove awareness for new clinic locations, including a two-day launch push for the West Midtown Atlanta location in September 2024 and a coordinated multi-day grand opening across both the Ponce, Atlanta location and the Glenview, Illinois location in November 2024, each staffed with two-person teams. The Narberth, Pennsylvania location received a dedicated flyering event in late February 2025. Paramus, New Jersey saw the heaviest sustained flyering cadence, with near-weekly mall flyering visits to Paramus Park from December 2023 through May 2024 promoting the clinic to shoppers. New York City programming included recurring flyering through Riverside Park, subway station distribution at Columbia University and Franklin Avenue, a Bond Vet pop-up on Broadway, and booth activations at neighborhood events like the Westside Stride and Winter Wonderland in Brooklyn. Additional flyering and booth support extended into Westport and Norwalk, Connecticut, Fairfax, Virginia, and booth activations in Boston, Hoboken, and Washington, DC. Across nearly ninety separate documented events, staffing stayed lean, usually one to two team members and occasionally three for larger flyering pushes, reflecting a grand-opening and ongoing-awareness model built around consistent, repeatable community touchpoints near each clinic rather than large one-off activations.
Get Neer - Chicago MidWinter Dental Conference
Air Fresh Marketing partnered with Get Neer to execute brand activation and street team marketing in the beauty and skincare space, using the high foot traffic generated by the Chicago MidWinter Dental Conference at McCormick Place as a launch point for the campaign. The team provided engaging street team promotions that increased brand awareness and interaction throughout the event. Air Fresh Marketing staffed the activation across two consecutive event days, February 20 and 21, 2025, at McCormick Place South Building in Chicago. Team sizes ranged from 6 to 17 brand ambassadors depending on the day, for a combined total of 29 staffing assignments across the two day push. Working the perimeter of one of the country's largest convention venues gave Get Neer's street team direct access to a dense, concentrated crowd without competing for space on the show floor itself. Air Fresh Marketing's ability to scale team size day to day, from a smaller six person crew to a larger 17 person deployment, let the brand match staffing to expected foot traffic in real time, including a notably larger crew on the conference's opening day. McCormick Place draws tens of thousands of dental professionals to Chicago each February, and its South Building entrances see heavy pedestrian traffic well beyond the conference's official attendee list. Positioning brand ambassadors along that perimeter let Get Neer reach a broader public audience passing through the area, not just conference registrants, over the two day window. The Chicago engagement reflects the broader street team and experiential marketing services Air Fresh Marketing provides: brand ambassadors deployed at scale around major public gatherings, generating consumer interaction and awareness even outside the official event footprint.
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